Sharpen Your Financial Edge With Synapse’s Webinar on Finance Fundamentals for Smarter RCM

Before diving in, Iris opened with a key insight that healthcare accounting isn’t just helpful, but also essential.

“The healthcare industry has its own complexities, and so does accounting, with its specialized language tailored to every business. Bridging this gap is essential, as clear communication is the foundation of strong client-provider relationships.”

She continued, “We must ensure financial discussions are transparent, misunderstandings are resolved, and any gray areas are clarified.”

Expert perspectives: Clarifying the fundamentals

When defining bookkeeping, accounting, and finance, Iris guided participants through the different roles and purposes these disciplines play within an organization.

• Bookkeepers manage transactional accuracy and documentation
• Accountants ensure compliance, perform audits, and liaise with stakeholders
• Finance analysts focus on strategic planning, forecasting, and performance evaluation

“In revenue cycle management, the bookkeeper creates and releases the invoices. The accountant reviews contracts and ensures the accuracy of invoices, analyzes the aging of receivables, escalates collection issues, and ensures efficiency in cash inflows,” she explained.

Matanguihan also covered foundational accounting principles, including the Accounting Equation (Assets = Liabilities + Owner’s Equity), the double-entry system, key differences between cash and accrual accounting, and the purpose and structure of core financial statements, delivering a highly informative session.

Synapse in action: Driving better financial results for clients

To showcase the transformative impact of financial services, Iris highlighted how Synapse enhances clients’ revenue operations through tailored bookkeeping and accounting solutions, which include:

She also demonstrated a rundown of essential tools used in modern finance operations:

• QuickBooks and Xero for small businesses
• NetSuite, Oracle, and SAP for large-scale enterprises
• Microsoft Excel (including PivotTables, VLOOKUP, macros, and formula nesting)
• Electronic Health Records (EHRs), Revenue Cycle Management (RCM) systems, and Business Intelligence dashboards
• Platforms like Zoho were highlighted as versatile, end-to-end tools for managing financial and operational workflows.

“Our support isn’t just operational—it’s strategic,” Matangihan noted. “We aim to scale with our clients, helping them stay both compliant and competitive.”

Key advice to address real-world challenges in RCM

The Q&A portion addressed three key challenges: (1) operational-financial alignment, (2) budget-conscious automation, and (3) clinical-financial integration. Matanguihan delivered targeted solutions grounded in industry best practices:

1. Start small. Automate repetitive, high-volume tasks like payment posting and eligibility checks.
2. Align metrics across departments and document processes for consistent reporting.
3. Leverage automation already available in EHR and billing systems before investing in new software.
4. Use predictive tools to enhance cash flow forecasting and financial planning.

Finally, the webinar also addressed misalignments caused by timing differences and siloed data ownership, recommending unified KPI definitions and cross-functional reviews as remedies.